Based in Copenhagen, FRAMA is a multi-disciplinary brand encompassing furniture, lifestyle objects, self care, and fragrances that encourage mindful living.
With an emphasis on natural materials and uncompromising quality, FRAMA’s work celebrates craftsmanship, resulting in a timeless and honest aesthetic.
Founded by Niels Strøyer Christophersen, FRAMA’s design approach is guided by curiosity, experimentation, intuition, and a quest for authenticity. The best decisions are always made thoughtfully and carefully. Human scale and practicality are always at the center.
Featured products
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Apothecary Hand Wash
Learn moreThe Apothecary Hand Wash by Frama is a mild, scented cleansing gel containing natural and organic ingredients. The hand wash features the collection’s signature scent, highlighted by aromatic notes of sandalwood, cedar, and ylang ylang. With its lightweight formulation, gentle foaming agents, and active ingredients, the cleansing gel is formulated for everyday use providing an invigorating and refreshing cleanse that supports healthy skin.
FEATURES: Ideal for all skin types
Vegan and cruelty-free
Created with sustainably sourced, natural and organic ingredients
Gender-neutral
This care product comes in a glass container
Made in DenmarkKEY NOTES: Sandalwood, Cedarwood, Ylang Ylang
AROMA: Citrus, Floral, WoodySIZE: 375ml
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Apothecary Hand Wash- Refill
Learn moreThe mild hand wash and lotion are created to have a fresh, aromatic scent, and softening feel. Refill is supplied in a pvc bottle.
Apothecary is designed and made in Denmark.FEATURES: The Apothecary collection is produced with 100% natural ingredients and in Italian glass bottles.
FRAGRANCE: Notes of Sandalwood, Cedar Wood, and Ylang Ylang.
SIZE: 375ml
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Apothecary Hand Lotion
Learn moreFormulated with natural, active ingredients, the Apothecary Hand Lotion by Frama replenishes and hydrates the skin, leaving it soft and revitalized. Featuring the collection's signature scent, this aromatic hand lotion is highlighted by notes of sandalwood, cedar, and ylang ylang. A soothing treat for your skin, an essential part of your care routine.
FEATURES: Ideal for all skin types
Vegan and cruelty-free
Created with sustainably sourced, natural and organic ingredients
Gender-neutral
This care product comes in a glass container
Made in DenmarkKey notes: Sandalwood, Cedarwood, Ylang Ylang
Aroma: Citrus, Floral, WoodySIZE: 375ml
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Apothecary Body Wash
Learn moreFrama’s Apothecary Body Wash features the collection’s signature scent, highlighted by aromatic notes of sandalwood, cedar, and ylang ylang.
The Body Wash’s gentle foaming agents and natural active ingredients help to leave the skin hydrated and soft. Formulated for everyday use, the Apothecary Body Wash is intended for daily use and provides a invigorating and refreshing cleanse that nourishes the skin.
HOW TO USE: Using the hands or a soft cloth, gently massage Body Wash onto damp skin for a refreshing cleanse. Rinse and gently towel dry.MADE IN: Denmark
FEATURES: The Apothecary collection is produced with 100% natural ingredients and in Italian glass bottles.
FRAGRANCE: Sandalwood, Cedar Wood, Ylang Ylang
Size: 375ml
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Apothecary Conditioner
Learn moreFrama’s natural Apothecary Conditioner has been crafted to naturally nourish and hydrate all hair types. The Conditioner features the collection’s signature
scent, highlighted by aromatic notes of sandalwood, cedar, and ylang ylang. Enriched with active proteins and softening essential oils, this lightweight conditioner is formulated for daily use and helps to both soften and detangle hair.
HOW TO USE: After washing with Frama’s Apothecary Shampoo, rinse excess water from hair. Apply conditioner to hair and leave in place, allowing for active ingredients and essential oils to replenish and soften. Rinse and gently towel dry.MADE IN: Denmark
FEATURES: The Apothecary collection is produced with 100% natural ingredients and in Italian glass bottles.
FRAGRANCE: Sandalwood, Cedar Wood, Ylang Ylang
Size: 375ml
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Apothecary Shampoo
Learn moreFRAMA’s natural Apothecary Shampoo has been crafted to thoroughly cleanse, moisturize, and balance the scalp and hair without drying or stripping. Featuring the collection's signature scent, the shampoo is highlighted by notes of sandalwood, cedar, and ylang ylang. Intended for daily use and all-hair types, the shampoo’s lightweight formula leaves naturally hydrated and soft hair while invigorating the senses.
HOW TO USE: Wet hair thoroughly and gently massage shampoo onto scalp. Rinse. For best results, use Frama’s Apothecary Conditioner from after washing hair.MADE IN: Denmark
FEATURES: The Apothecary collection is produced with 100% natural ingredients and in Italian glass bottles.
FRAGRANCE: Sandalwood, Cedar Wood, Ylang Ylang
Size: 375ml
FRAMA’s products have a high level of quality and are designed for years to come. We believe that quality takes time. The best decisions are made thoughtfully and carefully, which is why we favour a reduced material palette focusing on material quality.
At its core, FRAMA operates small-scale manufacturing by making products in lower volumes at small production facilities based in Europe. Working with trusted suppliers and manufacturers specializing in small quantities allows for building small-scale production lines that benefit local communities and FRAMA’s body of work.
With an emphasis on natural materials, simple geometries, and uncompromising quality, our work celebrates craftsmanship and connects the imaginative with the practical, resulting in a uniquely warm and honest aesthetic.
By using environmentally-friendly, natural, and untreated materials such as noble wood, marble, clay, terracotta, and textile, we aim to ensure optimal durability and strength of the product. Our designs prioritize sustainably sourced materials detailed with humility, honesty, and care while anticipating future trajectories for adaptability and flexibility.
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