Full of happiness from the Finnish forest

Hetkinen is a Finnish lifestyle company that creates small design items and cosmetics from the pine wood. Hetkinen was founded in 2018. Company drives inspiration from the Finnish forests and trees. The design approach is careful and minimalist. Everything is made in harmony with nature.

Hetkinen’s mission is to bring people closer to nature in their busy everyday lives with high-quality product innovations. Hetkinen products are sold in over 40 countries and the company is growing internationally. All Hetkinen products are manufactured in Finland at the company’s own factories.

Featured products

We honour the wisdom of Nordic nature and all that it has to offer us. That's why we choose and source our ingredients mindfully and use the purest essential oils that both smell good and do good. 

No artificial ingredient is allowed in our antibacterial heartwood jars: we’ve put
a stop to all parabens, artificial scents and colours, mineral oils and polyethylene's. It's as simple as that.

Our packaging is a part of our product: every body butter, lip balm and moisturiser
is packed in a pine jar, made from the tree's fragrant heartwood. Antibacterial, beautiful and functional, heartwood is alive: it lives with
seasons, expanding in the summer and retracting in the winter. Our jars are little mirrors of nature: beautifully unique and blissfully alive.

Design is at the heart- a commitment to nature

Design is central to Hetkinen’s philosophy. Both Nordic and Japanese styles are fundamental to the company. Products are simple, contemporary, and effortlessly cool in their construction and form. A perfect sphere of crowberry spruce soap sits elegantly in a carved dish. Birch and peppermint hand balm is encased in a smooth jar of pine. A favourite item for Isotupa is the pine lip balm, encircled in a rounded pot made of polished wood. ‘Using it always puts me in a happy mood.

It is comforting and incredibly effective.’ Isotupa says that the influence of both Finnish and Japanese design is clear in the way their products can be displayed almost as pieces of art and in their commitment to ‘wabi-sabi’, the concept of celebrating imperfect beauty. She also sites Japanese folk craft as an influence. ‘I especially like the architecture of Kengo Kuma, or any of the various Japanese craftsmen who make animal figures out of wood. I also admire their wonderful teapots, their wonderful details.’

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We are very happy to welcome you to our store and don't forget the special prices we offer for you!





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