Underwood by BAINA
Underwood by BAINA
BAINA, the antipodean brand reviving bathing culture globally, unveils the new Underwood collection - a contemporary approach to club room towelling. This highly anticipated 4th collection release represents a welcome and nostalgic addition, to the brand’s offering of GOTS Certified (Global Textile Standard) premium, organic cotton towelling.
Remaining true to its authentic and uncomplicated approach to design, BAINA reimagines its timeless collections through the introduction of the seasonal colourway, ‘moss’. Following the success of Collection 03, which was explorative of darker hues, BAINA goes deeper with Underwood, to evolve its best-selling green offering.
Available now, the new Underwood collection, is named after the oldest public swimming complex in the US - the Underwood Pool in Massachusetts. First opened in 1912, it is claimed to be the first public outdoor swimming pool in the United States.
Reminiscent of heritage tennis clubs - the Underwood collection has been inspired by spaces built around the act of the post-match exhale. Defined by textural moss rib accented by three crème stripes, the Underwood collection offers a hand towel, bath towel, and generous bath sheet size, in 600 GSM organic cotton.
For Collection 04, BAINA evolves its colour theory with the introduction of ‘moss’ - a soft yet rich, warm green colourway. Underwood’s three contrasting, soft butter-yellow crème stitches, play on the vintage sports theme and subtly elevate the collection.
“After sitting with this moss and crème pairing since early 2020, we were waiting for the moment to include it in the collection. It has such a broad appeal, is timeless, and when presented in a rib, evokes a heritage feel. Underwood was designed to suit any aesthetic,” says BAINA co-founder Anna Fahey.
The campaign, shot by fellow New Zealander Rob Tenant, captures the locker room energy and the act of inward post-match reflection.
BAINA continues to celebrate the moments of subconscious meditation found in the daily ritual of bathing. An essential part of everyday life, a BAINA towel is a reminder to slow down and extend precious moments with self.